For entrepreneurs, turning their vision into a business is a big dream and it does not come easily. There are varied challenges that come from different corners and with the development of technology the chances of success have also increased. Mobile marketing is the new trend and various mobile apps can now help businesses engage their customers in a better way and also keep their employees well connected and boost the bottom line. In simple words, taking advantage of new innovations and mobile technology ensures that your company remains ahead of the market competition.
From implementing specific features like GPS down to the fact that people are carrying computers in their pockets, today smartphones also open up a world of opportunities for businesses both large and small.
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It was earlier suggested that mobile devices would present users with information all over the world in an automatic way. Today, geo targeted push notifications can be used in various ways in businesses:
• Notify fans about events, concerts and updates about the availability of tickets
• A national chain can send city or region based notifications about specific discounts or offers based on the user’s interest.
• Retailers can boost their loyalty by sending special offers to their customers who have been purchasing for the past few years.
• Businesses owners can also announce sales or discounts on their products during specific seasons.
Another biggest opportunity for businesses using mobile apps is to open up a whole new world of customers and engagement opportunities. Interactions with the customers has become geo-agnostic and mobile apps maximize the opportunity to reach the users within no time. There are push notifications that might remind the users of a nearly abandoned shopping cart and also bring them back and offer a more seamless experience for storing login information, which means an easier path to purchase and make transactions.
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